Groupon comes to Australia as Stardeals!

16 02 2011

From WebProNews: Groupon has officially launched in Australia, under the brand Stardeals. Why not Groupon? Because A company previously known as “Scoopon” has the rights to that name in Australia at the moment.

Last month, Groupon CEO Andrew Mason explained the situation in a blog post. Groupon is suing Scoopon, which is now running as “Groupon Pty Limited”. At the time, Mason wrote:

The worldwide proliferation of Groupon clones has been well documented (of course, none being more sinister than Nopuorg). One particular clone in Australia called Scoopon, created by the brothers Gabby and Hezi Leibovitch, has been making life difficult for us. Scoopon went a little further than just starting their Groupon clone – they actually purchased the Groupon.com.au domain name, took the company name Groupon Pty Limited, and tried to register the Groupon trademark (filing for the trademark just seven days before us) in Australia.

More after the jump Read the rest of this entry »

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New YouTube homepage in the works

19 01 2011




Google has Cloud Connect and YouTube has Trueview

23 11 2010
  • According to WebProNewsGoogle announced a new feature of Google Docs today, called Google Cloud Connect for Microsoft Office [which] lets Office users automatically sync and backup their documents with Google Docs, so they’re always accessible on the web and able to be shared with others.” I had heard about this feature before but now I can see that it could have a pretty huge impact on corporate structure, working remotely is already on the rise with all the communications technology available to us. If Google Cloud Connect goes mainstream it could have a real impact on the way we do business.
  • YouTube is going to give their users the ability to skip advertisements. They call it TrueView, and according to AdAge, it’s going to launch very soon. TrueView has a number of options connected with it that change depending on whether you’re watching short-form or longer-form videos on YouTube. At the lowest level, viewers will be allowed to skip an ad. For longer material, YouTube is working with the concept of allowing the viewer to choose all ads up front or scattered throughout the program TV style. There’s also talk of offering the viewer a choice of ads which is something Hulu tried a few years ago. Not surprisingly Phil Farhi, a Google senior product manager told AdAge that the skippable concept was a “tough sell.” “Some advertisers had initial gut reaction of, ‘Wait, you’re gonna let users skip my ad?’.  But the thing that tips them over from that gut reaction is you’re not paying for those skipped ads, and it’s a system that allows you to reach that opted-in engaged audience at scale.”
  • This article from Mumbrella

 

And that’s it for today, very quiet on the digital marketing front.





Google pushes local and YouTube hits 1 billion subscribers

1 11 2010
  • Google has really been pushing the localization of search lately, declaring it to be their new focus. SEO Book has published a list of reasons why “promoting local businesses via the new formats has many strategic business benefits for Google”

Read the rest of this entry »





AOL is the Devil

25 10 2010
  • AOL has been rolling out its new form of display advertising called Project Devil. It’s too early to tell if these new devil ads are a success, but they have everything going for them. Interactivity, video, and social media integration, all in a non-invasive package. Read the rest of this entry »




YouTube Optimisation for Search Engines: A beginners guide

19 10 2010

Something a little different from the usual updates, I’m going to be posting a series of guides on social media marketing firstly on YouTube optimisation then Twitter and finally Facebook. I’m still learning about this myself so feedback is welcome. Keep reading for the YouTube guide below. Read the rest of this entry »





Twitter your way to sales

12 10 2010
  • Could Twitter become the “must-buy” ad platform of the future? It’s not going to happen next week, but The New York Times says that Twitter is gearing up in hopes of becoming more than a fast blip on the radar. Read the rest of this entry »