Google+ could take off, but may have no womenfolk

12 07 2011

Idealab CEO Bill Gross has predicted that Google+ “will go from 0 to 100,000,000 faster than any other service in history.” It’s a bold prediction, but even he acknowledges just that. His explanation of how he arrived at this prediction is based on the following points:

  • “The service is great.”
  • The service is “timely.”
  • People are engaging with Google+ “like crazy.”
  • Rumors have the number of users pegged in the millions, but he says that even if it’s just a million, it might already be the fastest to that number.
  • Google is huge.
  • The product is “well executed”.
  • People are “smitten”
An interesting aspect he didn’t look at is

SocialStatistics.com shows stats for over 18,000 Google+ profiles. You can see who has the most friends and followers, as well as various other items. You can see, for example, that Facebook CEO Mark Zuckerberg has the most followers at 110,820, which is quite interesting, considering that he is followed by Google’s own CEO Larry Page (61,678), who also has “0″ listed in the Friends column.

Most of the top 50 are made up of the usual suspects in the technology circuit – Robert Scoble, Matt Cutts, Kevin Rose, Jeff Jarvis, etc. Of course various Googlers are in the mix. What is quite interesting, however, is that the overwhelming majority of those currently using Google+ are male, according to this site. That’s 86.9% with 11.6% listed as female. 1.5% are listed as other.

Facebook’s Paul Adams was apparently eager to share these stats (on Google+):

Paul Adams posts Google Plus Stats about women Read the rest of this entry »





Twitter gone from Google real-time search? (Google Plus 1)

5 07 2011

Google has let their subscription to the Twitter firehose expire.

That means Twitter’s gone from real-time search, for certain. Actually, it appears real-time search is just gone. I don’t see ‘latest’ any more?:

real-time-gone.png

More after the jump

Read the rest of this entry »





Google extends Ad targeting based on browsing history

28 06 2011

On the Inside AdWords blog, Google Display Network Product Manager Jon Krafcik writes:

We’ve been slowly expanding the availability of this feature, and as of today, interest categories are now available to all AdWords advertisers. It works like this: our system looks at the types of pages a user visits, taking into account how recently and frequently those pages have been visited, and then associates their browser with relevant interest categories. Using these categories, you can show ads to the people most likely to purchase your products or services, and you can reach them across all types of sites in the Google Display Network in addition to contextually relevant sites.

With over 1,000 interest categories from ecotourism to mobile phones, we’re confident you’ll find a category that fits your business. And with over 500 million users interested in these categories who visit the Display Network every day, you’ll be able to reach a huge number of potential customers. You pay only for clicks or impressions at auction prices, as always. Our beta advertisers have used interest categories to successfully meet all kinds of goals, from an advertiser increasing brand lift by 40% to a shoe retailer driving 400% more conversions at a lower advertising cost per sale.

Google claims that the Display Network reaches 70% of unique Internet users around the world. “The Display Network has the advantage of reaching potential customers at different points of the buying cycle,” Google says. “Not every potential customer is focused on conducting a search. Not every visitor is ready to buy at a given moment. The advertiser’s challenge is to capture their attention at the right time. For example, a user might begin a search for digital cameras with just an interest in reading reviews. While reading a review, though, that user might note the ads of online retailers or click on the ads themselves. With search-only advertising, this customer would have been missed.”

The addition of interest-based advertising should theoretically help the advertiser in reaching the customer at the right time.





Google explains domain keywords

14 06 2011

Is it worth sacrificing potential branding for domain keywords? Pretty big issue when dealing with a new company or website and here its covered by Google.

 

 





Google news and six reasons why your content isn’t going viral

7 06 2011

News this week

Eric Schmidt discusses the state of online platforms, claiming that the four leading online platforms are controlled by, “Google, Facebook, Apple, and Amazon. In discussing Microsoft’s conspicuous absence from this list, Schmidt stated that, “Microsoft is not driving the consumer revolution in the minds of the consumers””

And the featured guide this week
Six reasons why your content isn’t spreading from Search Engine Journal
Below the jump Read the rest of this entry »





LinkedIn goes loco

24 05 2011

As you probably know,  LinkedIn has had a huge week. The company launched a wildly successful IPO,doubling the company’s valuation overnight. While there is a fair amount of debate as to whether or not this valuation is too high, one thing is clear – LinkedIn is doing what few other social networks can do – maintaining success in the age of Facebook.

LinkedIn can be a tremendous source of web traffic, and perhaps more importantly, it can be a tremendous source of highly targeted web traffic, given the professional nature of the network.

A while back, we posted an article about how LinkedIn can be one of your most valuable traffic sources. We talked to entrepreneur Lewis Howes, who claimed LinkedIn was one of the top traffic sources to his blogs.

“Anytime you can increase the size of your network on LinkedIn, it will give you the opportunity to distribute your content to more people, therefore driving more traffic back to your site,” he said. “You need to take into consideration that LinkedIn has the highest average household income per user over any other social networking site (even NYTimes.com and BusinessWeek.com readers). That being said, these are business decision makers you are targeting with your traffic from LinkedIn. The network is for real, and it will only continue to grow in time as there are currently 60 million professionals.”

That was over a year ago. The network has indeed grown significantly since then. It now has over 100 million members, and going public probably won’t do much to slow down growth.

Howes had written his own article on steps to take to drive traffic with LinkedIn. These were:

1. Complete your profile.
2. Increase you connections.
3. Customize your website links.
4. Answer questions.
5. Update your status.
6. Join niche groups.
7. Post comments in groups.
8. Add RSS feeds to groups.
9. Create a group.
10. Add the blog application to your profile.

Since that article, LinkedIn has done quite a few things, and luckily for site owners, some of them have huge implications as traffic drivers.

Earlier this month, BusinessInsider posted a pretty inspirational chart showing how traffic from LinkedIn suddenly skyrocketed:

LinkedIn traffic to BusinessInsider

Nicholas Carlson says LinkedIn product manager Liz Walker told the publication that the traffic was “coming from a bunch of sources – mostly new products like LinkedIn.com/Today, newsletters, and LinkedIn News.” LinkedIn’s “inShares” (see the LinkedIn share button at the top of this article) contribute to these. Obviously using these and/or other plugins from the company can help.

LinkedIn Today is a product the company launched in beta in March. It was launched with the aim of showing what users’ connections and coworkers (people you know) are sharing, what industry peers are sharing, and what stories are interesting to the broader audience. If you’re creating compelling content, just like with any other social network, you have a good chance of increasing your traffic here, provided you are able to drive influence within your industry.

Article reposted from here





Bing gets the Facebook friend effect

17 05 2011

Everyone loves an infograph, check below for info on Bings social search

Today, Microsoft’s search engine has announced that its “decision engine” will now be influenced by what they are calling the “friend effect,” basically what is popular with one’s Facebook friends. If you log into Facebook through Bing, you will now receive information on what your friends “like” when viewing search results.

Not only will the new Bing with Facebook simply show you that your friends like a certain result, but the search engine will use the information is gleans from Facebook to actually modify your search results.

Here is a detailed description of what the Facebook integration will look like on Bing, courtesy of the official Bing blog: