Twitter gone from Google real-time search? (Google Plus 1)

5 07 2011

Google has let their subscription to the Twitter firehose expire.

That means Twitter’s gone from real-time search, for certain. Actually, it appears real-time search is just gone. I don’t see ‘latest’ any more?:

real-time-gone.png

More after the jump

Read the rest of this entry »

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Google extends Ad targeting based on browsing history

28 06 2011

On the Inside AdWords blog, Google Display Network Product Manager Jon Krafcik writes:

We’ve been slowly expanding the availability of this feature, and as of today, interest categories are now available to all AdWords advertisers. It works like this: our system looks at the types of pages a user visits, taking into account how recently and frequently those pages have been visited, and then associates their browser with relevant interest categories. Using these categories, you can show ads to the people most likely to purchase your products or services, and you can reach them across all types of sites in the Google Display Network in addition to contextually relevant sites.

With over 1,000 interest categories from ecotourism to mobile phones, we’re confident you’ll find a category that fits your business. And with over 500 million users interested in these categories who visit the Display Network every day, you’ll be able to reach a huge number of potential customers. You pay only for clicks or impressions at auction prices, as always. Our beta advertisers have used interest categories to successfully meet all kinds of goals, from an advertiser increasing brand lift by 40% to a shoe retailer driving 400% more conversions at a lower advertising cost per sale.

Google claims that the Display Network reaches 70% of unique Internet users around the world. “The Display Network has the advantage of reaching potential customers at different points of the buying cycle,” Google says. “Not every potential customer is focused on conducting a search. Not every visitor is ready to buy at a given moment. The advertiser’s challenge is to capture their attention at the right time. For example, a user might begin a search for digital cameras with just an interest in reading reviews. While reading a review, though, that user might note the ads of online retailers or click on the ads themselves. With search-only advertising, this customer would have been missed.”

The addition of interest-based advertising should theoretically help the advertiser in reaching the customer at the right time.





Smartphone stats

21 06 2011

Smartphones are a frequently used gateway to the web:

  • A significant number of smartphone users accessed the internet via their smartphone every day of the past seven days: US-58%, UK-55%, France-59%, Germany-45%, Japan-78%
  • And many users go online via their smartphones multiple times a day: US-53%, UK-49%, France-47%, Germany-42%, Japan-68%

Smartphone users are engaging in a variety of activities on their phone:

  • Smartphone users have looked for local information on their mobile devices: US-90%, UK-81%, France-83%, Germany-85%, Japan-90%
  • And these local information seekers have taken action after looking up local content: US-87%, UK-80%, France-83%, Germany-79%, Japan-80%

The smartphone is playing a critical role in shopping:

  • Across the board, consumers are using their smartphone while in a store: US-82%, UK-68%, France-82%, Germany-65%, Japan-75%
  • Not only are smartphone users using their mobile phones while shopping, they are also making purchases on their mobile device: US-29%, UK-28%, France-17%, Germany-28%, Japan-45%

We also gained some directional visibility into the mobile activities of marketing decision makers:

  • Only a fraction of businesses in the five countries report having mobile optimized sites: US-33%, UK-17%, France-12%, Germany-37%, Japan-43%
  • Fewer than a third of businesses surveyed have an app: US-19%, UK-15%, France-18%, Germany-26%, Japan-10%
  • Mobile commerce strategies of the businesses we spoke with primarily target upper funnel activities: 65% reported that their mobile strategy targets the research phase of the shopping process




Top Search Engine Ranking Factors for 2011

14 06 2011

SEOmoz has aggregated the opinions of industry experts to paint a picture of the current and future state of SEO.

Click here to check out the rests of the stats on their website

Overall Ranking





Google explains domain keywords

14 06 2011

Is it worth sacrificing potential branding for domain keywords? Pretty big issue when dealing with a new company or website and here its covered by Google.

 

 





Revisiting the SEO basics

31 05 2011

It’s always good to brush up on this stuff, this guide can be found in full here and pertains mostly to article/blog SEO.

 

The Simple SEO Strategy in 6 Steps

Here is the strategy we’re going to cover today boiled down into 6 easy steps.

  1. Start with a broad keyword or phrase and narrow it down to a keyword that is 3 or more words long and is related to your website or blog.
  2. Select a keyword phrase with about 500 to 2000 exact global searches per month (according to the Google Keyword tool).
  3. Research the competition for that keyword. I’ll show you how to do it manually first, but there are tools you can use to automate the process greatly.
  4. Repeat steps 2 and 3 until you have a keyword with low competition (more on the details of low competition later).
  5. Write an article that uses the exact keyword phrase in the title, meta description, URL and throughout the article.
  6. Make sure the article is linked to from your home page and then build links to the page from other sites by using social media, article marketing, blog guest posts, and other techniques.
And below the jump we have some opinions on the current state of SEO from Andy Beals Marketing Pilgrim Read the rest of this entry »




LinkedIn goes loco

24 05 2011

As you probably know,  LinkedIn has had a huge week. The company launched a wildly successful IPO,doubling the company’s valuation overnight. While there is a fair amount of debate as to whether or not this valuation is too high, one thing is clear – LinkedIn is doing what few other social networks can do – maintaining success in the age of Facebook.

LinkedIn can be a tremendous source of web traffic, and perhaps more importantly, it can be a tremendous source of highly targeted web traffic, given the professional nature of the network.

A while back, we posted an article about how LinkedIn can be one of your most valuable traffic sources. We talked to entrepreneur Lewis Howes, who claimed LinkedIn was one of the top traffic sources to his blogs.

“Anytime you can increase the size of your network on LinkedIn, it will give you the opportunity to distribute your content to more people, therefore driving more traffic back to your site,” he said. “You need to take into consideration that LinkedIn has the highest average household income per user over any other social networking site (even NYTimes.com and BusinessWeek.com readers). That being said, these are business decision makers you are targeting with your traffic from LinkedIn. The network is for real, and it will only continue to grow in time as there are currently 60 million professionals.”

That was over a year ago. The network has indeed grown significantly since then. It now has over 100 million members, and going public probably won’t do much to slow down growth.

Howes had written his own article on steps to take to drive traffic with LinkedIn. These were:

1. Complete your profile.
2. Increase you connections.
3. Customize your website links.
4. Answer questions.
5. Update your status.
6. Join niche groups.
7. Post comments in groups.
8. Add RSS feeds to groups.
9. Create a group.
10. Add the blog application to your profile.

Since that article, LinkedIn has done quite a few things, and luckily for site owners, some of them have huge implications as traffic drivers.

Earlier this month, BusinessInsider posted a pretty inspirational chart showing how traffic from LinkedIn suddenly skyrocketed:

LinkedIn traffic to BusinessInsider

Nicholas Carlson says LinkedIn product manager Liz Walker told the publication that the traffic was “coming from a bunch of sources – mostly new products like LinkedIn.com/Today, newsletters, and LinkedIn News.” LinkedIn’s “inShares” (see the LinkedIn share button at the top of this article) contribute to these. Obviously using these and/or other plugins from the company can help.

LinkedIn Today is a product the company launched in beta in March. It was launched with the aim of showing what users’ connections and coworkers (people you know) are sharing, what industry peers are sharing, and what stories are interesting to the broader audience. If you’re creating compelling content, just like with any other social network, you have a good chance of increasing your traffic here, provided you are able to drive influence within your industry.

Article reposted from here