SEO guide: Technical Audits

30 11 2010

Over the next few weeks I’m going to be doing a few posts on specific digital marketing topics. Today I’m going to cover Technical Audits.

Technical audits are usually the second step in any SEO plan, it comes after you’ve done your keyword analysis.

But before we start looking at how to use the keywords and keyphrases to build new content, you need to make sure Google and other search engines can actually access your site. There is no point in creating keyword-rich content if Google is unable to find your site, access your content and index all your pages. Below is a detailed list of activities for your technical audit.

Creation of sitemaps: html and xml for submission to Google/Yahoo etc

Robots.txt: Create this file so to give Googles crawler instructions on how to read your page.

Tag images: Google’s crawler can’t read images unless you use very specific and clear alt tags. Put your keywords to good use here.

URL structure: Your URL should include your keywords. Look at domain name/URL optimisation.

Navigation and links: Use keywords as links so Google can tell what the page is about, minimize external links as it can reduce your pagerank.

And that’s technical audits for you!


Twitter marketing 101 part 2

20 10 2010

Continued on from part 1:

Bad ways to use twitter: Read the rest of this entry »

Twitter marketing 101 part 1

20 10 2010

Okay here is part two of my guide to social media marketing. Yesterday’s guide focused on YouTube and today I’ll be covering Twitter, the guide ended up pretty big so I’m going to split it into a two-parter.

I’m sure we all know what Twitter is, but just to cover my bases; Twitter was created in 2006 and currently has over 100 million users. Technically Twitter is what’s called a Microblog, allowed for 140 character posts in a blog-esque format.

Some of you may use Twitter personally but the question today is how to apply it successfully to business marketing?

Most marketers currently use Twitter to drive traffic directly to their website with the most common marketing tactics being direct linking to websites or promotional pages. But it’s uses are for more diverse than that:

Very recently Twitter launched promoted accounts for paid advertising which I covered recently in a news update.  It’s probably too early to tell the effectiveness of this tool, but I may revisit this as more information becomes available.

Good ways to use Twitter:

Driving sales through value adding:

Dell has one of the leading Twitter accounts as far as providing value for their customers, by offering Twitter exclusive promotions and coupons. This also makes it easy for them to track how many sales Twitter is driving by tracking coupon codes.

Read the rest of this entry »

YouTube Optimisation for Search Engines: A beginners guide

19 10 2010

Something a little different from the usual updates, I’m going to be posting a series of guides on social media marketing firstly on YouTube optimisation then Twitter and finally Facebook. I’m still learning about this myself so feedback is welcome. Keep reading for the YouTube guide below. Read the rest of this entry »