Social media is the biggest activity online in the UK

17 03 2011

Social networks continue to grow in dominance and for the first time ever, social media has become the single biggest activity online in the UK, overtaking the Entertainment category.

During January 2011 social networks accounted for 12.4% of all UK Internet visits. Across the 9,000 social networks that we monitor, there were over 2.4 billion visits from UK Internet users during the month – more than in any other month on record.

Social Media vs Entertainment Feb 2011.png Read the rest of this entry »


Why Meta Descriptions are still important

15 03 2011

How Meta Descriptions are used on Search Engines and Social Media Websites

1. While not a ranking factor, the meta description is still important in organic searches as the search engines use this in the ‘snippet’ that appears below the title in search results.  The more relevant and enticing this snippet is, the more likely you are to get users to click on the listing.

Google Search Results showing Meta Description used as snippet for Read the rest of this entry »

Five free tools for competitor keyword research

22 02 2011
  • Search Engine Journal has a good article for us cheapo marketers; Five free tools for competitor keyword research to sum up they are SEOmoz Term extractor, Open Site Explorer, Google Adwords Keyword tool,SEMrush, Alexa.
  • Google, for years, have been selecting dynamic titlesfor the search results when they deem that other titles are more appropriate. In fact, Google told us when they pick alternative titles, which includes (1) titles are particularly short, (2) titles are shared across large parts of your site and/or (3) titles appear to be mostly a collection of keywords. A thread at WebmasterWorld has a small uprising with webmasters who are upset that their title tags aren’t showing in Google’s search results. They don’t match the title tag from their page source code and are thus very upset.

That’s about it for today, pretty slow news day.

Groupon comes to Australia as Stardeals!

16 02 2011

From WebProNews: Groupon has officially launched in Australia, under the brand Stardeals. Why not Groupon? Because A company previously known as “Scoopon” has the rights to that name in Australia at the moment.

Last month, Groupon CEO Andrew Mason explained the situation in a blog post. Groupon is suing Scoopon, which is now running as “Groupon Pty Limited”. At the time, Mason wrote:

The worldwide proliferation of Groupon clones has been well documented (of course, none being more sinister than Nopuorg). One particular clone in Australia called Scoopon, created by the brothers Gabby and Hezi Leibovitch, has been making life difficult for us. Scoopon went a little further than just starting their Groupon clone – they actually purchased the domain name, took the company name Groupon Pty Limited, and tried to register the Groupon trademark (filing for the trademark just seven days before us) in Australia.

More after the jump Read the rest of this entry »

Groupon loses ground

28 01 2011
  • A few months back Google made an offer to buy Groupon, a fast growing coupon site primarily based in the USA, the figure was said to be about 6 billion which Groupon turned down. Now over the past week Groupons main competitor Living Social has shot up by 80% traffic while Groupon has declined 20%. The result is that Google and Facebook are both now expressing interest in Living Social, so I bet that 6 billion dollar offer is looking pretty good right now. Head over to Bill Tancer‘s article to see the stats Read the rest of this entry »

Facebook integrates with Bing, Clicker and the world.

16 12 2010
  • Bing introduced a handful of new features today. The one that will likely catch the most interest is the extension of its recent announcement regarding Facebook. Now, Bing will start showing you which of your Facebook friends have liked search results as they appear in your searches. This will be one clear advantage that Bing has over Google in terms of regular web search. Google has done a lot involving delivering social results, but Read the rest of this entry »

Google slides to third place in China

13 12 2010
  • It’s a pretty well-known fact that Baidu’s beaten Google in China, and all of Google’s efforts to reverse that fact haven’t accomplished much.  Unfortunately for the company, those efforts also failed to hold off another rival, as a new report puts Alibaba ahead of Google in the online ad market. Read the rest of this entry »