Google extends Ad targeting based on browsing history

28 06 2011

On the Inside AdWords blog, Google Display Network Product Manager Jon Krafcik writes:

We’ve been slowly expanding the availability of this feature, and as of today, interest categories are now available to all AdWords advertisers. It works like this: our system looks at the types of pages a user visits, taking into account how recently and frequently those pages have been visited, and then associates their browser with relevant interest categories. Using these categories, you can show ads to the people most likely to purchase your products or services, and you can reach them across all types of sites in the Google Display Network in addition to contextually relevant sites.

With over 1,000 interest categories from ecotourism to mobile phones, we’re confident you’ll find a category that fits your business. And with over 500 million users interested in these categories who visit the Display Network every day, you’ll be able to reach a huge number of potential customers. You pay only for clicks or impressions at auction prices, as always. Our beta advertisers have used interest categories to successfully meet all kinds of goals, from an advertiser increasing brand lift by 40% to a shoe retailer driving 400% more conversions at a lower advertising cost per sale.

Google claims that the Display Network reaches 70% of unique Internet users around the world. “The Display Network has the advantage of reaching potential customers at different points of the buying cycle,” Google says. “Not every potential customer is focused on conducting a search. Not every visitor is ready to buy at a given moment. The advertiser’s challenge is to capture their attention at the right time. For example, a user might begin a search for digital cameras with just an interest in reading reviews. While reading a review, though, that user might note the ads of online retailers or click on the ads themselves. With search-only advertising, this customer would have been missed.”

The addition of interest-based advertising should theoretically help the advertiser in reaching the customer at the right time.





Smartphone stats

21 06 2011

Smartphones are a frequently used gateway to the web:

  • A significant number of smartphone users accessed the internet via their smartphone every day of the past seven days: US-58%, UK-55%, France-59%, Germany-45%, Japan-78%
  • And many users go online via their smartphones multiple times a day: US-53%, UK-49%, France-47%, Germany-42%, Japan-68%

Smartphone users are engaging in a variety of activities on their phone:

  • Smartphone users have looked for local information on their mobile devices: US-90%, UK-81%, France-83%, Germany-85%, Japan-90%
  • And these local information seekers have taken action after looking up local content: US-87%, UK-80%, France-83%, Germany-79%, Japan-80%

The smartphone is playing a critical role in shopping:

  • Across the board, consumers are using their smartphone while in a store: US-82%, UK-68%, France-82%, Germany-65%, Japan-75%
  • Not only are smartphone users using their mobile phones while shopping, they are also making purchases on their mobile device: US-29%, UK-28%, France-17%, Germany-28%, Japan-45%

We also gained some directional visibility into the mobile activities of marketing decision makers:

  • Only a fraction of businesses in the five countries report having mobile optimized sites: US-33%, UK-17%, France-12%, Germany-37%, Japan-43%
  • Fewer than a third of businesses surveyed have an app: US-19%, UK-15%, France-18%, Germany-26%, Japan-10%
  • Mobile commerce strategies of the businesses we spoke with primarily target upper funnel activities: 65% reported that their mobile strategy targets the research phase of the shopping process




Top Search Engine Ranking Factors for 2011

14 06 2011

SEOmoz has aggregated the opinions of industry experts to paint a picture of the current and future state of SEO.

Click here to check out the rests of the stats on their website

Overall Ranking





Google explains domain keywords

14 06 2011

Is it worth sacrificing potential branding for domain keywords? Pretty big issue when dealing with a new company or website and here its covered by Google.

 

 





Google +1: NOT the internet marketing messiah from Conversation Marketing: Internet Marketing with a Twist of Lemon

7 06 2011

In the last few weeks, Google’s been hyping their new +1 voting feature. Click the little +1 and tell everyone you liked a particular search result.

Then they announced the +1 button. Click that and tell your network about a page you like, right from that page. You don’t have to be on Google.com. Note that I even have it on this post, over on the right >>

But now, the internet marketing world has gone insane. Even more insane than usual. I’m starting to get messages like this one:

plusonewhoring.png

I’ve also seen notes in forums: “I’ll trade +1 votes”, sell votes for cash, blah blah blah. Even worse, I’m seeing headlines like “Google +1 changes the game”.

Everyone’s treating Google +1 like huge news. The hype around +1 is now officially greater than the hype around the Panda Update:

panda-plus1-trend.png Read the rest of this entry »





Google news and six reasons why your content isn’t going viral

7 06 2011

News this week

Eric Schmidt discusses the state of online platforms, claiming that the four leading online platforms are controlled by, “Google, Facebook, Apple, and Amazon. In discussing Microsoft’s conspicuous absence from this list, Schmidt stated that, “Microsoft is not driving the consumer revolution in the minds of the consumers””

And the featured guide this week
Six reasons why your content isn’t spreading from Search Engine Journal
Below the jump Read the rest of this entry »