Revisiting the SEO basics

31 05 2011

It’s always good to brush up on this stuff, this guide can be found in full here and pertains mostly to article/blog SEO.

 

The Simple SEO Strategy in 6 Steps

Here is the strategy we’re going to cover today boiled down into 6 easy steps.

  1. Start with a broad keyword or phrase and narrow it down to a keyword that is 3 or more words long and is related to your website or blog.
  2. Select a keyword phrase with about 500 to 2000 exact global searches per month (according to the Google Keyword tool).
  3. Research the competition for that keyword. I’ll show you how to do it manually first, but there are tools you can use to automate the process greatly.
  4. Repeat steps 2 and 3 until you have a keyword with low competition (more on the details of low competition later).
  5. Write an article that uses the exact keyword phrase in the title, meta description, URL and throughout the article.
  6. Make sure the article is linked to from your home page and then build links to the page from other sites by using social media, article marketing, blog guest posts, and other techniques.
And below the jump we have some opinions on the current state of SEO from Andy Beals Marketing Pilgrim

Do Not Optimize for Search Engines…Optimize for Users!

As far as we’re aware Mikkel hasn’t been hired as a Danish Google evangelist, but its clear that he believes that optimising for users is what the search engines will always want to do in the future. As a result this makes it the best long-term strategy and what SEOs should be doing.

“If they want to optimise for users then so should you!” Mikkel deMib Svendsen – deMib

He added, if what SEOs are doing is not what users want – then it’s a short-term strategy as search engines are always seeking to understand what users want.

If you are trying to reverse engineer for search engines, then you are really optimizing for yesterday’s algorithm. Mikkel repeated that Spammy tricks have shorter life cycles – so much so that this approach is really probably not worth the effort in some industries. For most industries you simply do not need to reverse engineer.

However Mikkel did suggest that there were some exceptions to the rule and that for some industries such as the PPC sector (Pills, Porn, Poker sector) the value of getting rankings right away, even for a limited time, can sometimes still be worthwhile.

Use Your Common Sense:

A high level of social engagement is now an important indicator of a higher quality page and the Google Panda update has started looking at other factors as indicators of page quality – but its nothing new in the sense that we have always known that a high bounce rate is a signal for low quality content.

Next to speak at the ‘What’s working in 2011’ session was Max Thomas from Thunder SEO.

Max cited something that Matt Cutts of Google recently mentioned, and this was the notion that if you have a lot of URLs that people are not engaging with, then you might want to remove them from your website or no-index them.

As the Panda update moves the emphasis of quality more towards active pages, is this the end of traffic for article pages that people may only visit occasionally? Well, it certainly sounds like it.

Create Active URLs:

The new label for the type of page likely to do well in Google is being referred to as an active URL. An active URL is a page that plenty of people visit, link to and share.

“We now need people to ‘engage’ with our pages”
 Max Thomas – Thunder SEO

By creating pages lots of people want to visit and return to its possible to scale up and improve a sites links.

If your website content is something that people want to share, they will tend to link to it, revisit it, share it and so on. To an extent it is bringing the aspect of community firmly into the link building space.

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