LinkedIn goes loco

24 05 2011

As you probably know,  LinkedIn has had a huge week. The company launched a wildly successful IPO,doubling the company’s valuation overnight. While there is a fair amount of debate as to whether or not this valuation is too high, one thing is clear – LinkedIn is doing what few other social networks can do – maintaining success in the age of Facebook.

LinkedIn can be a tremendous source of web traffic, and perhaps more importantly, it can be a tremendous source of highly targeted web traffic, given the professional nature of the network.

A while back, we posted an article about how LinkedIn can be one of your most valuable traffic sources. We talked to entrepreneur Lewis Howes, who claimed LinkedIn was one of the top traffic sources to his blogs.

“Anytime you can increase the size of your network on LinkedIn, it will give you the opportunity to distribute your content to more people, therefore driving more traffic back to your site,” he said. “You need to take into consideration that LinkedIn has the highest average household income per user over any other social networking site (even NYTimes.com and BusinessWeek.com readers). That being said, these are business decision makers you are targeting with your traffic from LinkedIn. The network is for real, and it will only continue to grow in time as there are currently 60 million professionals.”

That was over a year ago. The network has indeed grown significantly since then. It now has over 100 million members, and going public probably won’t do much to slow down growth.

Howes had written his own article on steps to take to drive traffic with LinkedIn. These were:

1. Complete your profile.
2. Increase you connections.
3. Customize your website links.
4. Answer questions.
5. Update your status.
6. Join niche groups.
7. Post comments in groups.
8. Add RSS feeds to groups.
9. Create a group.
10. Add the blog application to your profile.

Since that article, LinkedIn has done quite a few things, and luckily for site owners, some of them have huge implications as traffic drivers.

Earlier this month, BusinessInsider posted a pretty inspirational chart showing how traffic from LinkedIn suddenly skyrocketed:

LinkedIn traffic to BusinessInsider

Nicholas Carlson says LinkedIn product manager Liz Walker told the publication that the traffic was “coming from a bunch of sources – mostly new products like LinkedIn.com/Today, newsletters, and LinkedIn News.” LinkedIn’s “inShares” (see the LinkedIn share button at the top of this article) contribute to these. Obviously using these and/or other plugins from the company can help.

LinkedIn Today is a product the company launched in beta in March. It was launched with the aim of showing what users’ connections and coworkers (people you know) are sharing, what industry peers are sharing, and what stories are interesting to the broader audience. If you’re creating compelling content, just like with any other social network, you have a good chance of increasing your traffic here, provided you are able to drive influence within your industry.

Article reposted from here

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: