Revisiting the SEO basics

31 05 2011

It’s always good to brush up on this stuff, this guide can be found in full here and pertains mostly to article/blog SEO.

 

The Simple SEO Strategy in 6 Steps

Here is the strategy we’re going to cover today boiled down into 6 easy steps.

  1. Start with a broad keyword or phrase and narrow it down to a keyword that is 3 or more words long and is related to your website or blog.
  2. Select a keyword phrase with about 500 to 2000 exact global searches per month (according to the Google Keyword tool).
  3. Research the competition for that keyword. I’ll show you how to do it manually first, but there are tools you can use to automate the process greatly.
  4. Repeat steps 2 and 3 until you have a keyword with low competition (more on the details of low competition later).
  5. Write an article that uses the exact keyword phrase in the title, meta description, URL and throughout the article.
  6. Make sure the article is linked to from your home page and then build links to the page from other sites by using social media, article marketing, blog guest posts, and other techniques.
And below the jump we have some opinions on the current state of SEO from Andy Beals Marketing Pilgrim Read the rest of this entry »
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LinkedIn goes loco

24 05 2011

As you probably know,  LinkedIn has had a huge week. The company launched a wildly successful IPO,doubling the company’s valuation overnight. While there is a fair amount of debate as to whether or not this valuation is too high, one thing is clear – LinkedIn is doing what few other social networks can do – maintaining success in the age of Facebook.

LinkedIn can be a tremendous source of web traffic, and perhaps more importantly, it can be a tremendous source of highly targeted web traffic, given the professional nature of the network.

A while back, we posted an article about how LinkedIn can be one of your most valuable traffic sources. We talked to entrepreneur Lewis Howes, who claimed LinkedIn was one of the top traffic sources to his blogs.

“Anytime you can increase the size of your network on LinkedIn, it will give you the opportunity to distribute your content to more people, therefore driving more traffic back to your site,” he said. “You need to take into consideration that LinkedIn has the highest average household income per user over any other social networking site (even NYTimes.com and BusinessWeek.com readers). That being said, these are business decision makers you are targeting with your traffic from LinkedIn. The network is for real, and it will only continue to grow in time as there are currently 60 million professionals.”

That was over a year ago. The network has indeed grown significantly since then. It now has over 100 million members, and going public probably won’t do much to slow down growth.

Howes had written his own article on steps to take to drive traffic with LinkedIn. These were:

1. Complete your profile.
2. Increase you connections.
3. Customize your website links.
4. Answer questions.
5. Update your status.
6. Join niche groups.
7. Post comments in groups.
8. Add RSS feeds to groups.
9. Create a group.
10. Add the blog application to your profile.

Since that article, LinkedIn has done quite a few things, and luckily for site owners, some of them have huge implications as traffic drivers.

Earlier this month, BusinessInsider posted a pretty inspirational chart showing how traffic from LinkedIn suddenly skyrocketed:

LinkedIn traffic to BusinessInsider

Nicholas Carlson says LinkedIn product manager Liz Walker told the publication that the traffic was “coming from a bunch of sources – mostly new products like LinkedIn.com/Today, newsletters, and LinkedIn News.” LinkedIn’s “inShares” (see the LinkedIn share button at the top of this article) contribute to these. Obviously using these and/or other plugins from the company can help.

LinkedIn Today is a product the company launched in beta in March. It was launched with the aim of showing what users’ connections and coworkers (people you know) are sharing, what industry peers are sharing, and what stories are interesting to the broader audience. If you’re creating compelling content, just like with any other social network, you have a good chance of increasing your traffic here, provided you are able to drive influence within your industry.

Article reposted from here





Bing gets the Facebook friend effect

17 05 2011

Everyone loves an infograph, check below for info on Bings social search

Today, Microsoft’s search engine has announced that its “decision engine” will now be influenced by what they are calling the “friend effect,” basically what is popular with one’s Facebook friends. If you log into Facebook through Bing, you will now receive information on what your friends “like” when viewing search results.

Not only will the new Bing with Facebook simply show you that your friends like a certain result, but the search engine will use the information is gleans from Facebook to actually modify your search results.

Here is a detailed description of what the Facebook integration will look like on Bing, courtesy of the official Bing blog:





Facebook still on track for global domination

12 05 2011

comScore_Facebook Global Growth

Read the rest of this entry »





Facebook decides you’re not interesting enough

3 05 2011

Have you noticed a change in your Facebook news feed? It’s actually been happening for several months now but most people are just beginning to notice. The first sign is when you suddenly realize that you haven’t seen an update from a favorite brand in a while. Then you notice another missing person and another after that.

Those people haven’t stopped posting, but Facebook has decided you’re not interested enough in them, so they’ve been removed from your feed. The culprit is a drop down that branches off the “Most Recent” link which is now set to “Friends and Pages you interact with most.” In order to override this, you must go to Edit Options and choose “All of your friends and pages.”

Trouble is, as a marketer, you can’t flip the switch for everyone who follows your page, so now many of them aren’t seeing your updates. Using only myself as a test case, I’d say that a large portion of people are interested in reading the updates from a brand but have no interest in actually interacting with them. No interaction, means no updates and that might be great for the user who wants a faster Facebook experience but it’s bad news for marketers.

Last month, TravelRepublic.co,uk posted saying that their Facebook fan engagement was down 50% because of this change. Posts that used to get 100,000 impressions are now barely hitting the 50,000 mark and that’s gotta hurt.

Article straight from Andy Beal’s Marketing Pilgrim by Cynthia Boris