Google’s latest Panda release brings down eHow

19 04 2011

Last week, Google launched its Panda update around the world in the English language, while also making some new adjustments to the U.S. algorithm, which the company said would impact 2% of queries (compared to the 12% impacted by the initial Panda update in the U.S.).

Demand Media’s eHow was reported to have been among the top sites negatively impacted by this new round of Panda, in the UK

Sistrix shows eHow data

Head below the jump for Google’s guidelines on what they’re targeting for Panda,

Here’s Google’s list of “specific guidelines”:

  • Avoid hidden text or hidden links.
  • Don’t use cloaking or sneaky redirects.
  • Don’t send automated queries to Google.
  • Don’t load pages with irrelevant keywords.
  • Don’t create multiple pages, subdomains, or domains with substantially duplicate content. (emphasis added)
  • Don’t create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
  • Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.
  • If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

In other randon marketing news: Mood Marketing

Imagine if you could match marketing to mood. Actually, you may not have to imagine for long, because the experts say it’s coming soon.

Moodagent is one step in that direction, it’s a mobile phone app that delivers a playlist of music based on your chosen mood.

Now imagine that concept extended into advertising. Peter Berg Steffensen, CEO of Syntonetic (the makers of Moodagent) offers up an example;

“You could be listening to Bob Marley’s ‘Sun is Shining’ and an ad recommends a chilled relaxing beer or a groovy holiday destination.”

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