Social media bounces and Google instant previews ads

27 04 2011

Lots of news coming out of the long weekend, some good stats on social media and smartphones. Also Google’s doing some interesting things with Instant previews.

Today, we have numbers from Outbrain. This is the company that makes the “You Also Might Like” widget that suggests related content at the bottom of a blog post. They examined traffic from 100 million sessions across more than 100 premium publishers in order to find out how people are discovering content and what happens when they get there.

As we’ve seen from other surveys, the majority of traffic comes from search engines (41%) and content sites (31%). They say social media sends 11% of the traffic, which is better than the 1% ForeSee suggested, but it’s still not fabulous.

The bigger bad news is that once those social media butterflies land at your site, they don’t stay long.

Full article here

More news after the jump
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Google’s latest Panda release brings down eHow

19 04 2011

Last week, Google launched its Panda update around the world in the English language, while also making some new adjustments to the U.S. algorithm, which the company said would impact 2% of queries (compared to the 12% impacted by the initial Panda update in the U.S.).

Demand Media’s eHow was reported to have been among the top sites negatively impacted by this new round of Panda, in the UK

Sistrix shows eHow data

Head below the jump for Google’s guidelines on what they’re targeting for Panda,

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Impact of link shorteners on SEO

12 04 2011

Who doesn’t love a graph to start the day, pretty self explanatory. More on the impact of link shorteners on SEO below the jump

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Google Current Affairs

5 04 2011

Google has recently announced it would be bringing their ultra-fast fiber web to Kansas City.

The exact speed of the internet connection is one gigabit (or a thousand megabits). To put that in perspective, standard “high speed” internet is typically in the 8 to 15 megabit sector, while standard 4G mobile speeds are between 4 and 10 megabits. In either case, the groups are functioning at about 1% of Google’s speed.

It was more than a year ago that Google first announced it would be releasing Google gigabit internet to cities. At that time, Google asked cities to send “applications” to be the center of the experiment. Kansas City was just one among about 1,100 cities to apply. Full article here

Also in Google news:

Among the names announced for Google’s rumored social network are “Google Me” and “Google+1.” Well, at the end of March Google announced that Google +1 is being launched. However, while the utility is social in nature, this certainly isn’t Google’s shot at a service that can compete with Facebook. Rather, it’s a simple button that allows users to indicate which sites they found to be useful. Read the rest of this entry »





Social Media Marketing for B2B

5 04 2011

Before we dive into Google Current Affairs, I found this article on social media marketing for B2B companies really helpful:

B2B marketers have joined the social media marketing movement in droves. In fact, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 (eMarketer B2B Social Media Marketing Heats Up).

Unfortunately, many of those efforts are entirely tactical, methodical and without a true understanding of the “social” aspect of social media marketing.  B2B marketers that are early in their social media marketing maturity level tend to focus on message distribution such as Tweeting or posting Facebook links mostly to their own content vs. engaging with customers on a human level. That one-way communication profile doesn’t engender discussions and sharing, so social traffic level increases tend to plateau pretty early.

Full article here