Social media is the biggest activity online in the UK

17 03 2011

Social networks continue to grow in dominance and for the first time ever, social media has become the single biggest activity online in the UK, overtaking the Entertainment category.

During January 2011 social networks accounted for 12.4% of all UK Internet visits. Across the 9,000 social networks that we monitor, there were over 2.4 billion visits from UK Internet users during the month – more than in any other month on record.

Social Media vs Entertainment Feb 2011.png

In Hitwise’s latest social media report, “Carpe diem – Seizing the moment in Social Media” you can see how quickly social networks are growing online. In 2010 alone visits to the Experian Hitwise Social Networks and Forums category increased by 17%. Not only are people visiting social sites more regularly, the time they spend on these websites is increasing, with the average session time spent on a social network in January 2011 being 22 minutes.

In other news:

Demand Media has launched a redesign of eHow.com. The company says it’s putting more focus on better quality content.

A Demand Media representative tells WebPoNews, “With the site overhaul, eHow.com is growing to be more than just a ‘how-to’ site to a place which provides much more educational content including new feature-length articles produced by in-house studio writers as well as new high-definition video series.”

eHow is often labeled a “content farm,” and many expected it to get hit hard by Google’s Panda(some call it “Farmer”) algorithm update. eHow, however, was not hit hard by the update, and actually gained while a plethora of other sites saw their rankings and traffic plunge.

Article thanks to WebProNews

 

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