Follow up on Google’s algorithm change

3 03 2011

SEO Book has a pretty good article summing up the SEO perspective on the Google algorithm change: ”

Google makes a big algorithm change, and all hell breaks loose. Well, some hell, and some jumping for joy, depending on which direction a webmasters rankings went.

As I wrote in Content Farms Vs… at the beginning of last month:

Put it this way. Any algorithm that takes out Demand Media content is going to take out a lot of SEO content, too. SEO copy-writing? What is that? That’s what Demand Media do. As I outlined in the first paragraph, a lot of SEO content in not that different, and any algorithm that targets Demand Media’s content isn’t going to see any difference. Keyword traffic stream identical to title tag? Yep. A couple of hundred words? Yep. SEO format? Yep. Repeats keywords and keyword phrases a few times? Yep. Contributes to the betterment of mankind? Nope. SEO’s need to be careful what they wish for….

There were a lot sites following the SEO model of “writing for the keyword term” taken out, not just sites pejoratively labelled as “Content Farms”. Ironicly, the pinup example I used, Demand Media, got off lightly.

If you want more detail about what happened, and why, check out Aaron’s post Google Kills eHow Competitors, eHow Rankings Up, and, if you’re a forum member, this very detailed and insightful thread.”

Other news after the jump

And

WebProNews reports: “As previously reported, Mahalo is reducing its staff by 10% as a result of the loss of revenue and traffic fromGoogle’s most recent algorithm update. We reached out to Calacanis for comment on the situation.
He told us, “All we can do is put our heads down and continue to make better and better content. If we do our job I’m certain the algorithm will treat us fairly in the long-term.”” Apparently eHow remained mostly unaffected while EzineArticles took a hit but are claiming they will recover soon.

 

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: