Google gets musical and social

18 02 2011
Google’s long rumoured music service may be launching as soon as two months from now. The service which would rival iTunes was tipped off by Motorola CEO Sanjay Jha at Mobile World Congress. Guardian quotes him:

“If you look at Google Mobile services [via Android] today, there’s a video service, there’s a music service – that is, there will be a music service.” He added that the value of the upgrade to the Android system, known as “Honeycomb”, which will power the forthcoming Motorola Xoom tablet is that “it adds video services and music services”.

More on Google after the jump
Google has also launched it’s equally long rumoured social services, if you connect your Google account to your social networks, they will now affect your search results. For example if you search for a restaurant in Bondi and a connection on Facebook has written a review on urban spoon, that will feature quite highly in your SERP. In other words social media just became a lot more valuable for marketers.

 

In other news

  • As of March 3, Bing and Yahoo will change their policy to allow the use of trademarked names as keywords in search ads. They say the change will bring their policy “in line with search industry practices” and some outlets say this is due to Google’s hard won victories in court over such matters.

Here’s the wording straight from Microsoft Advertising:

“As of March 3rd, Microsoft will cease editorial investigations into complaints about trademarks used as keywords to trigger ads on Bing & Yahoo! Search in the United States and Canada. If there is concern that an advertiser may be using a trademark keyword inappropriately, the trademark owner should contact the advertiser directly.

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