Groupon comes to Australia as Stardeals!

16 02 2011

From WebProNews: Groupon has officially launched in Australia, under the brand Stardeals. Why not Groupon? Because A company previously known as “Scoopon” has the rights to that name in Australia at the moment.

Last month, Groupon CEO Andrew Mason explained the situation in a blog post. Groupon is suing Scoopon, which is now running as “Groupon Pty Limited”. At the time, Mason wrote:

The worldwide proliferation of Groupon clones has been well documented (of course, none being more sinister than Nopuorg). One particular clone in Australia called Scoopon, created by the brothers Gabby and Hezi Leibovitch, has been making life difficult for us. Scoopon went a little further than just starting their Groupon clone – they actually purchased the Groupon.com.au domain name, took the company name Groupon Pty Limited, and tried to register the Groupon trademark (filing for the trademark just seven days before us) in Australia.

More after the jump

The way we see things, this is a classic case of domain squatting – an unfortunate reality of the Internet business. As Groupon became internationally known, opportunistic domain squatters around the world started to buy local Groupon domain names, thinking that we’d eventually be forced to buy them at an insane price. In fact, we tried to do just that, reluctantly offering Gabby and Hezi Leibovich about $286,000 for the Groupon.com.au domain and trademark—an offer they accepted. But now they’ve changed their minds, and we believe that they’ll only sell us the domain and trademark if we’re willing to buy the entire Scoopon business from them. Left with no other options, we’ve filed a lawsuit against Scoopon, claiming that their Groupon trademark was filed in bad faith (amongst other things)

This actually has some digital marketing implications, if you look far enough ahead in when planning your online business, you may want to anticipate domain issues in other countries.

 

And in other news:

  • Search Engine Journal has a guide on keyword research that’s worth a look over: It does not matter if you are optimizing your website or doing AdWords pay-per-click. Keyword research should be the foundation of very online marketing strategy.
  • A post on the YouTube Blog explained that YouTube now processes clips seven times faster than it did in 2008, and things have gotten four times faster in the last six months alone. That means 60 percent of all clips now go live in less than a minute, whereas none of them beat that target last year.
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