Consumers can and will unlike you on Facebook and Twitter

9 02 2011

The majority (91%) of consumers have abandoned at lest one brand on Facebook, email or Twitter because of irrelevant or boring marketing messages, according to a new study by ExactTarget and CoTweet.

“Consumers remain willing to engage with marketers via the inbox, Facebook and Twitter,” said Jeff Rohrs, principal of ExactTarget’s Marketing Research and Education Group.

 

Unlike-Brands

 

 

“However, consumers understand now more than ever that they are in control of marketers’ messages and will punish irrelevant, voluminous or boring messages by cutting off marketers means of direct communication.”

Highlights of the study include:

*81 percent of consumers have either “unliked” or removed a company’s posts from their Facebook news feed.

*41 percent of consumers have “unfollowed” a company on Twitter.

*71 percent of consumers report being more selective about “liking” a company on Facebook versus last year.

*77 percent of consumers report being more cautious about providing their email address to companies versus last year

Article  from WebproNews.

 

 

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: