Google goes hiybbprqag

7 02 2011
  • There’s plenty left to say about the mudslinging battle that happened between Google and Bing recently — and it’s even possible that the companies will continue to duke it out in upcoming statements. However, the press seems to be siding primarily with Google, who’s compilation of evidence against Bing strongly indicates that Bing really was pulling data from the Google SERP. One of the ways that Google worked to prove this was “hiybbprqag” — a term that is now getting some definite media attention. What is “hiybbprqag”? Prior to accusing Bing of copying their search engine results, Google wanted to be sure that those accusations could be backed up. While they noticed some abnormalities in existing search results that could be tracked and presented, they wanted to present something even more solid. To do this, they invented several words, including “mbzrxpgjys,” “juegosdeben1ogrande,” and of course “hiybbprqag.” Google then loaded an unrelated site manually into their SERP for these terms. After a couple months of no results from Bing, the Microsoft search engine result was topped with the loaded, bogus site.
  • U.S. online retail spending reached a record $43.4 billion in the fourth quarter of 2010, an increase of 11 percent over a year ago, according to a new report from comScore.
    This growth rate is the fifth consecutive quarter of positive year-over-year growth and second quarter of double-digit growth rates in the past year.
  • Google Chrome version 9.0 has been released.
  • Search Engine Journal has an article about the importance of PPC to SEO, “Running a paid search campaign will allow you to find out which terms convert the best for you. Once you have identified those terms you can then start building your SEO strategy.”
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