Most popular retailers on Facebook

25 02 2011

Not familiar with those names?  Jack Wills, Republic, Topman, Topshop, River Island, Asos, Miss Selfridge, and New Look all make or sell clothing.  (Play.com deals in CDs, DVDs, books, and the like.)

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Google’s three laws of display advertising physics

24 02 2011

As presented on the Official Google Blog.

Law number one (nicknamed “The Theory of Relativity”): “The distinction between different advertising technologies (like ad networks and demand side platforms) is blurring.  Each of these technologies provides similar ways to achieve your marketing goals, depending on how you want to manage your campaign.”

Law number two (AKA “Fusion Theory”): “There’s a few different ways to deliver ads to people.  Each on their own is powerful, but combining these different ways unlocks the best results.”

Law number three (or “The Law of Perpetual Motion”): “New technology is driving rapid change in display advertising – which is constantly improving marketers’ creative palettes and the way that ads are bought and sold.  Embracing new media and technology provides a key way for marketers to differentiate and grow their businesses in a new universe.”

 

 





Foursquare grows by 3,400% in a year

23 02 2011

Last month, the Foursquare put out an interesting infographic about its growth. Last year, Foursquare grew by  3,400% with total check-ins reaching 381,576,305. It has 6 million users.

Foursquare Growth Illustrated Read the rest of this entry »





Five free tools for competitor keyword research

22 02 2011
  • Search Engine Journal has a good article for us cheapo marketers; Five free tools for competitor keyword research to sum up they are SEOmoz Term extractor, Open Site Explorer, Google Adwords Keyword tool,SEMrush, Alexa.
  • Google, for years, have been selecting dynamic titlesfor the search results when they deem that other titles are more appropriate. In fact, Google told us when they pick alternative titles, which includes (1) titles are particularly short, (2) titles are shared across large parts of your site and/or (3) titles appear to be mostly a collection of keywords. A thread at WebmasterWorld has a small uprising with webmasters who are upset that their title tags aren’t showing in Google’s search results. They don’t match the title tag from their page source code and are thus very upset.

That’s about it for today, pretty slow news day.





Twitter follows are worth $2 and Facebook likes are worth $8

21 02 2011

ChompOn has released some interesting findings (pdf) related to social media sharing and its value to e-commerce. Specifically, the firm sought out to answer the question: “What is the value of a social action in online commerce?”

What they came up with is that a Facebook Share was worth $14, a Facebook “like” was worth $8, a tweet was worth $5, and a Twitter follow was worth $2.

“Admittedly, we believe the true value for likes and follows to be much higher due to creation of long-term loyalty,” says ChompOn. “Additionally, it is not possible to directly attribute traffic from these actions so it was necessary to estimate.

I guess these figures have to be an average, the context can change so massively from one company to the next I can’t imagine that you could accurately assign these figures to an individual company.
ChompOn Puts Value on Tweets, Likes, Shares, Follows

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Google gets musical and social

18 02 2011
Google’s long rumoured music service may be launching as soon as two months from now. The service which would rival iTunes was tipped off by Motorola CEO Sanjay Jha at Mobile World Congress. Guardian quotes him:

“If you look at Google Mobile services [via Android] today, there’s a video service, there’s a music service – that is, there will be a music service.” He added that the value of the upgrade to the Android system, known as “Honeycomb”, which will power the forthcoming Motorola Xoom tablet is that “it adds video services and music services”.

More on Google after the jump Read the rest of this entry »




Groupon comes to Australia as Stardeals!

16 02 2011

From WebProNews: Groupon has officially launched in Australia, under the brand Stardeals. Why not Groupon? Because A company previously known as “Scoopon” has the rights to that name in Australia at the moment.

Last month, Groupon CEO Andrew Mason explained the situation in a blog post. Groupon is suing Scoopon, which is now running as “Groupon Pty Limited”. At the time, Mason wrote:

The worldwide proliferation of Groupon clones has been well documented (of course, none being more sinister than Nopuorg). One particular clone in Australia called Scoopon, created by the brothers Gabby and Hezi Leibovitch, has been making life difficult for us. Scoopon went a little further than just starting their Groupon clone – they actually purchased the Groupon.com.au domain name, took the company name Groupon Pty Limited, and tried to register the Groupon trademark (filing for the trademark just seven days before us) in Australia.

More after the jump Read the rest of this entry »