Google slides to third place in China

13 12 2010
  • It’s a pretty well-known fact that Baidu’s beaten Google in China, and all of Google’s efforts to reverse that fact haven’t accomplished much.  Unfortunately for the company, those efforts also failed to hold off another rival, as a new report puts Alibaba ahead of Google in the online ad market.

    Owen Fletcher wrote earlier today, “In a breakdown of Chinese online advertising market share, Beijing research firm Analysys International says Alibaba has overtaken Google for second place behind Baidu thanks in large part to its online shopping unit Taobao.”

  • Web Pro News had a chat with Tim Mayer, former VP of Search Products for Yahoo and he had some pretty interesting stuff to say about the future of search,”I think those drastic, really prominent changes are going to continue to happen throughout different verticals,” he says. “In the future I think we’ll see a lot more interaction with the search engine, especially as we move towards mobile where people don’t want to be typing in a lot into the search engine. There’s going to be a lot more voice interaction, which we’re seeing in some of the services. Bing offers that. Google offers that.”
  • Good article about the value of counting clicks, “Statistics show that search ads are better performers than display ads which makes sense since “search’ implies that the person is looking for an answer. When they find it, they’re going to click it. Stats also show that display ads are good for brand awareness. Even if I don’t click on that McDonalds ad, a Quarter-Pounder is likely to end up on my plate at lunch.”



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