SEO guide: On Page optimization

7 12 2010

Continuing on from my previous guide on audits, we have this guide dealing with on-page optimization.

Title optimisation

The page title is the description that can be found at the top left of the page. The title shows the company name and the name of the page, which include the keyword. This is best practise. The title could be further optimised to include the section the user is in. The title is important not only for search engines, but also because this appears as the title of the search results.

Meta Description and Meta Keywords optimisation

The metatags (meta description and meta keywords) are invisible to the user, hidden in the code of the page. It is important that both include keywords that match the keywords in the title, the heading, the inbound links and the copy of the page to give search engines a clear indication of what the page is about.

Heading optimisation

Each page must have one page heading, and this must be coded using the H1 tag. There must only be one H1 tag, but there can be multiple H2 and H3 tags. H2 and H3 tags are not required.

Page text optimisation

Keyword order: keywords at the top of the page are given more importance

  • Number of words: optimum number of words per page is 250-300
  • Keyword density: keywords should be repeated – some SEO’s suggest 7% is optimum. Definitely avoid spam.
  • Font: use bold and italics to give prominence to keywords
  • Keyword proximity





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