Google Adwords is great but Facebook advertising is cheaper

3 11 2010
All about Google again today but that’s not a bad thing.
  • Today Google is announcing that AdWords call metrics is available for more advertisers, making it easier than ever to measure the phone calls that AdWords generates for your business. Using the technology behind Google Voice, call metrics assigns your campaign a unique phone number which is automatically inserted into your ad on both desktop and high-end mobile devices, where the number is clickable.
  • The Google small business blog has a really good article on the basics of keeping your company viable online, including, “Establish an Online Presence: 20 percent of searches on Google are related to location….. Embrace the Cloud: Web-based applications, such as Google Apps, are helping to streamline productivity and ensure that your business is running efficiently.” Read the full article here
  • Search Engine Journal has an article covering the advantages of Facebook advertising over Google Adwords. The key point I found was this, “The most important point to consider right now is that Facebook traffic is 1/3rd the cost of AdWords traffic.” Read the full article here.
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