Google says, don’t be afraid of duplicate content

26 10 2010

It’s all about Google today:

  • Susan Moskwa from Google had this to say about duplicate content, “A lot of people think that if they have duplicate content that they’ll be penalized. In most cases, Google does not penalize sites for accidental duplication. Many, many, many sites have duplicate content. Google may penalize sites for deliberate or manipulative duplication. For example: auto generated content, link networks or similar tactics designed to be manipulative.”
  • Craig Labovitz, who holds the title “Chief Scientist” at Arbor Networks wrote, “This month, Google broke an equally impressive Internet traffic record – gaining more than 1% of all Internet traffic share since January.” Meaning this year Google grew by 1% of everyone who uses the internet. That’s a big number. He also postulates that Google could account for up to 12% of all internet traffic worldwide.
  • Today, Google is announcing the availability of a new online advertising solution to help local businesses connect with potential customers in their area. Boost enables business owners to easily create online search ads from directly within their Google Places account. No ongoing management is needed after the initial set up, and this beta is currently available to select local businesses in San Francisco, Houston and Chicago.
  • SEO journal has a new article up about how to focus on qualitative metrics for social media strategies rather than quantitative metrics i.e number of followers.
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