Online advertising is where the money goes

13 10 2010
  • “The Interactive Advertising Bureau (IAB) is reporting record breaking numbers on ad spending. While it’s clear that the first half of 2010 saw a hefty increase in online ad dollars, the 11.3% increase is over the first half of 2009 which was an exceptionally bad moment in time. Display advertising pulled in $4.4 billion in the first half of 2010 which is a 16% increase over the same period in 2009. Much of the growth came in the area of digital video advertising which is as high as it’s ever been, a full 31% over last year. This increase points to two things – consumers are responding to video advertising and ad buyers are more comfortable with the medium. Still, I’d say it’s the buyers not the consumers that are keeping video advertising from going through the roof.Search advertising also rose this year, up 11.6% to $5.7 billion dollars in six months. Here’s the full break down.
  • Seo by the Sea has an article that speculates on how google may use categories as a search ranking factor.
  • Former Bing webmaster Brett Yount posted this comment on Bing’s ranking process, “Links matter- Period. If the page is indexed and if it fits your quality guidelines, go after it. Having many low quality links from NON-SPAM sites (think P1 here…new sites, etc.) will help some. Having a few high quality links from high PR sites will help more. The web is called the web because your site should connect to many other relevant sites that eventually combine to make a web pattern. YOUR TOP PRIORITY – becoming that little space in the middle of the spider’s web. When you reach that, when you have many concentric rings of domains pointing to your domain at the center, at that time you will become the authority in your web-sphere of influence.”



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