Realestate.com.au builds a house, Domain.com.au makes one vanish

6 10 2010
  • Realestate.com.au launched a new microsite today as part of a digital campaign to draw attention to the housing issues that low income families face. The site is called freshstartproject.com.au. Full article here. In similiar news, Domain.com.au has launched a new television campaign to increase its profile.
  • Dapper, a company that deals in both creating and optimizing display ad campaigns, is now the property of Yahoo, Inc.¬† Yahoo announced the acquisition this afternoon.
  • The Youtube blog has an excellent series posts¬†about optimizing a video campaign, with one post focusing on grouping your video in playlists and the first post about using metadata.
  • Interesting article by the Search Engine Journal goes in depth on reducing your conversion costs with Pay per click traffic.
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