Microsoft defies expectations with Bing

29 10 2010

Google says, don’t be afraid of duplicate content

26 10 2010

It’s all about Google today:

  • Susan Moskwa from Google had this to say about duplicate content, “A lot of people think that if they have duplicate content that they’ll be penalized. In most cases, Google does not penalize sites for Read the rest of this entry »

AOL is the Devil

25 10 2010
  • AOL has been rolling out its new form of display advertising called Project Devil. It’s too early to tell if these new devil ads are a success, but they have everything going for them. Interactivity, video, and social media integration, all in a non-invasive package. Read the rest of this entry »

The definitive guide to awesome web content by someone else

22 10 2010

Facebook Marketing 101

21 10 2010

Leading on from Youtube and Twitter marketing, this post is going to be covering social media giant Facebook weighing in at 500 million users. While vastly different to Twitter there is some overlap in strategy.

I’ve broken it into three sections this time, Basics, Optimizing and Advanced. Each section is just a compiled list of tips and advice.

The basics:

  1. Say something worth saying – People do not want to the same recycled promotions cluttering up their page. Keep posts unique, topical and current.
  2. Constant updates – Everytime you update it updates on your fans’ news list, the more you post the more aware they will be of you. But your posts need to have value to them otherwise it’s just spam.
  3. Engage with your users – Become a real entity rather than a faceless news feed, participate in comment conversations on your posts better yet start comment conversations encourage participation from users. It’s ok to take a side or have an opinion on a subject but keep it professional and objective.
  4. Be efficient with fan requests – People want to be acknowledged when they become a fan, why turn away potential customers. Try to approve requests within the same day. Read the rest of this entry »

Webpro covers Youtube and other social media

21 10 2010
Not too much going on today, check back in later today for my guide on Facebook marketing. Read the rest of this entry »

Twitter marketing 101 part 2

20 10 2010

Continued on from part 1:

Bad ways to use twitter: Read the rest of this entry »